As the COVID-19 pandemic drags on, there’s a growing risk people may be tuning out information they need to know, says Dr. David Colby.
This undated transmission electron microscope image shows SARS-CoV-2, also known as novel coronavirus, the virus that causes COVID-19, isolated from a patient in the U.S. Virus particles are shown emerging from the surface of cells cultured in the lab. The spikes on the outer edge of the virus particles give coronaviruses their name, crown-like.
As the COVID-19 pandemic drags on, there’s a growing risk people may be tuning out information they need to know, says Dr. David Colby.
“Higher-impact” messages may be necessary, said Chatham-Kent’s medical officer of health.
“There is such a thing as message fatigue as well,” Colby said. “Personally, I think it’s not a question of increasing the amount of education we’re doing but rather changing it up into a different style so that it refocuses peoples’ attention on the issues at hand.”
If people keep seeing the same message, eventually they no longer notice it, he said.
“Improvements can always be made,” Colby said. “We never want to get to the point where we basically sit back and say, ‘We’ve done it all. Let’s wait and see what happens.’
“We’re always searching to have a greater impact on peoples’ behaviour to the benefit of their health.”
The 401 new cases reported Friday in Ontario were the province’s highest single-day total since June 7 had 415 cases.
The numbers are better in Chatham-Kent, which reported no new cases for the sixth consecutive day Friday. The municipality’s cumulative total is 366 cases.
One more recovery raised Chatham-Kent’s total to 362. No one is hospitalized.
Active cases are down to two. Both stem from close contact with other cases.
There have been 25,756 individuals tested in Chatham-Kent.
“As the provincial numbers of new cases are increasing substantially, resulting in all this concern, … we are not seeing that yet here,” Colby said, “but we will always be vigilant to deal with whatever comes our way, both in a reactive but especially a proactive way.”
The numbers were reversed in late July and early August. New cases were spiking in Chatham-Kent but sinking overall in the province.
“As our cases were going up, the provincial cases were going down sharply,” Colby said. “At a time when the (daily) number of new cases in the province was less than a hundred, that’s when we were dealing with our huge surge. We dealt with that. We are at a very, very low level now.”
Sarnia-Lambton has one active case, Middlesex-London has 53 active after 13 new cases were confirmed Friday, and Windsor-Essex County has 89 active cases.
Colby sympathizes with people suffering from pandemic fatigue.
“It’s difficult because people are tired of this and none more than those on the front line that are dealing with it in public health,” he said. “It is very difficult.”
Anyone who says there’s no pandemic shouldn’t look to him for support.
“I have no idea how to deal with people that deny there’s a pandemic,” he said. “It’s sort of, to me, like people that deny that there are trees and rocks.”
https://news.google.com/__i/rss/rd/articles/CBMiiQFodHRwczovL3d3dy50aGVzdWRidXJ5c3Rhci5jb20vbmV3cy9sb2NhbC1uZXdzL2NvdmlkLTE5LW1lc3NhZ2VzLW1heS1uZWVkLXRvLWhhdmUtZ3JlYXRlci1pbXBhY3Qvd2NtLzk2NTA3ZGNlLTA1MjEtNDI1Zi1hMDhiLWUxMTg0ZGM1YzFkN9IBjQFodHRwczovL3d3dy50aGVzdWRidXJ5c3Rhci5jb20vbmV3cy9sb2NhbC1uZXdzL2NvdmlkLTE5LW1lc3NhZ2VzLW1heS1uZWVkLXRvLWhhdmUtZ3JlYXRlci1pbXBhY3Qvd2NtLzk2NTA3ZGNlLTA1MjEtNDI1Zi1hMDhiLWUxMTg0ZGM1YzFkNy9hbXA?oc=5
2020-09-18 21:00:35Z
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